First, I need to apologize for the subject title. About a year ago, there was much speculation regarding a DVD player that Toshiba had been working on. Early word was that this player would be able to take standard DVD to a level of high definition. These rumors were so rampant that even the press dubbed this player a "Blu-ray killer." It has been very difficult to get any information out of Toshiba regarding this new player. We are planning to see this player in another two weeks while out at CEDIA. In the meantime, I found an article which more or less calms the waters regarding speculation on what this new DVD player is all about. Click Here For Article Please read the above article before moving on to my comments.... For me, the most interesting passage in the entire article is as follows... This pretty much says it all. The fact that Toshiba would not demonstrate this technology side-by-side with a Blu-ray picture shows that the company doesn't feel the upconversion is even comparable. I will say that I am very excited about any technology that improves upon DVD and has the ability to do better upconverting than current players. It's sort of hard to imagine how much better you can make upconverted DVD look (I think it looks fantastic already), and for that reason I am very excited about being one of the first to see a demo of the new Toshiba player. Will have more to report on this in our CEDIA coverage.