Read the Press Release Excellent! This is one of the steps needed in order to increase DTV product share in the public's hands. People need to stop buying analog stuff, and if the manufacturers stop making it, then the public can't buy it . Now if only the other manufacturers did the same thing. Note that this only applies to rear projection TVs. There is no mention of direct-view TVs in the press release, so I assume they'll continue to make those. But hey, it's a start. Everything above 42" will be DTV-Ready. Good move!