"Patio" pepsi lasted on the market for all of 6 months, it was taken off the market and re-named "Diet Pepsi" in 1964.. this was in response to Coca-Cola releasing it's product "Tab" in 1963, which proved far more successful then "Patio" as easier to market to women. Tab had two really successful ad campaigns in the 1960s.. "Be a Mind Sticker" and "Keep a Tab on you!" which were both a good way to market the idea that "tab" was about keeping a running tab on your calorie intake.
Pepsi's Patio proved too difficult to attract women, and so Pepsi went very blunt to respond with "Diet Pepsi" Coke, refusing to alter it's signature name brand, didn't offer "Diet Coke" until 1982.
Pepsi's Patio proved too difficult to attract women, and so Pepsi went very blunt to respond with "Diet Pepsi" Coke, refusing to alter it's signature name brand, didn't offer "Diet Coke" until 1982.