Visited Best Buy last night as I am in the market for a HD television to help my son take advantage of his new PS3 he is getting for Christmas as well as for standard viewing. We also occasionally watch DVDs. DirectTV upgrade to HD will soon follow. Have been reading here and have decided that it appears that Panasonic is a highly thought of Plasma and the Sony LCD is reviewed highly by magazine articles I have read. Money is a real issue so I have been leaning toward the plasma (42" or 50"). Last night at Best Buy, the Panasonic sets were NOT impressive, but then again, none of them were. The only thing that looked impressive was the higher quality Sony LCD (XBR2 / XBR3) sets. The smaller Sony LCDs (23") were not impressive either so I am not real sure why only the high quality Sonys were so much better. Oh yeah, the Pioneer Elite also looked very nich but too expensive for me. Are the Panasonics (and all other Plasmas for that matter) that much inferior to the Sony LCD or did they just have something going on that was keeping the quality of the pictures poorer than they should be. To be honest, if I were buying last night, it would have convinced me to keep by 11 year old Toshiba 37" tube. If you have experience with these, please give me your feedback. Also, LCD or plasma? Thanks!