I am looking at purchasing a Lcos or DLP set very soon. I have seen the JVC HD-61Z886, Sony 50inch SXRD, and the Samsung HL-R5078W. I have seen all of them in person and I think the Sony is top so far. I did not see any rainbow affect in the Samsung and liked it also, especially for the price. If anyone has any experience with any of these or other 1080 HDTVs? I am also looking at the 50 - 60 inch range.