Landmark Theatres and Microsoft: Windows Media 9 in Theaters!

Discussion in 'Movies' started by Vince Maskeeper, Apr 3, 2003.

  1. Vince Maskeeper

    Vince Maskeeper Lead Actor

    Joined:
    Jan 18, 1999
    Messages:
    6,505
    Likes Received:
    0
    http://biz.yahoo.com/prnews/030403/sfth027_1.html

    Thursday April 3, 9:00 am ET

    Landmark Theatres and Microsoft Create the Largest Digital Cinema Circuit In the United States

    Windows Media 9 Series Expands Opportunity for Independent Distributors And Filmmakers With Tangible Cost Savings and Flexibility


    LOS ANGELES and REDMOND, Wash., April 3 /PRNewswire-FirstCall/ -- Today Landmark Theatres and Microsoft Corp. (Nasdaq: MSFT - News) announced that they are equipping 177 screens in all 53 Landmark Theatres across the United States with digital cinema playback systems based on Microsoft® Windows Media® 9 Series. This unprecedented agreement represents the largest digital cinema theater circuit installation to date in the United States.
     
  2. Jason Seaver

    Jason Seaver Lead Actor

    Joined:
    Jun 30, 1997
    Messages:
    9,306
    Likes Received:
    0
    I guess that test-run with Standing In The Shadows Of Motown this fall did pretty well.

    On the one hand... ugh. I have yet to be impressed with digital exhibition, and that's with the (I believe) more-powerful DLP system. Still, given the types of movies that Landmark shows and how thin the margins can be, this may make distribution a lot more cost-effective (meaning I get to see that indie film I'd never heard of).
     
  3. Shayne Lebrun

    Shayne Lebrun Screenwriter

    Joined:
    Jun 17, 1999
    Messages:
    1,088
    Likes Received:
    0
    The idea here is to lower the bar-to-entry for small, independant films; rather then spend 6 figures striking a film master and copies, bring along a .wmv file, and actually get it shown in theatres.
     
  4. Rex Bachmann

    Rex Bachmann Screenwriter

    Joined:
    Nov 10, 2001
    Messages:
    1,975
    Likes Received:
    0
    Real Name:
    Rex Bachmann
     
  5. Lew Crippen

    Lew Crippen Executive Producer

    Joined:
    May 19, 2002
    Messages:
    12,060
    Likes Received:
    0
     
  6. Holadem

    Holadem Lead Actor

    Joined:
    Nov 4, 2000
    Messages:
    8,972
    Likes Received:
    0
    Can't wait to see the blue screen of death in 40ft DLP glory! [​IMG]

    --
    Holadem
     
  7. Lew Crippen

    Lew Crippen Executive Producer

    Joined:
    May 19, 2002
    Messages:
    12,060
    Likes Received:
    0
     
  8. Shayne Lebrun

    Shayne Lebrun Screenwriter

    Joined:
    Jun 17, 1999
    Messages:
    1,088
    Likes Received:
    0
    Just as an addon, guys, this isn't meant to replace film, or even DLP. It's to allow Joe Average to make a nice film on his iMac or his XP box, the kind you'd find on ifilm.com or something, and actually have a reasonable hope in hell of getting it shown in something approaching a real theatre.

    Kind of like when CD Burners became cheap, suddenly garage bands could crank out a few hundred actual music CDs and get them distributed somehow.

    All of these cheap shots at Microsoft are kind of disturbing; folks, this is a *good idea* that may very well allow some very talented individuals to get some great starts that would otherwise be denied to them.
     
  9. Chris Farmer

    Chris Farmer Screenwriter

    Joined:
    Aug 23, 2002
    Messages:
    1,495
    Likes Received:
    0
    Does that mean our screens are going to have a huge "Intel Inside" sticker on the bottom right corner?

    "A fatal exception error has occurred. Please see manager for refund, because it ain't our fault."
     
  10. Christopher P

    Christopher P Supporting Actor

    Joined:
    Dec 28, 1998
    Messages:
    564
    Likes Received:
    0
    ...or if you experience an error, just reboot (leave the theater and come back in).

    Chris
     
  11. Tony-B

    Tony-B Producer

    Joined:
    Jun 30, 2002
    Messages:
    3,768
    Likes Received:
    0
     
  12. Brian W.

    Brian W. Screenwriter

    Joined:
    Jul 29, 1999
    Messages:
    1,960
    Likes Received:
    2
    Location:
    Los Angeles
    Real Name:
    Brian
    I saw Fellowship of the Ring EE in DLP at their special showings last year and thought it looked as good or better than any film print of it I'd seen. (Though I did notice a slight amount of ringing when they were walking up the side of the snowy mountain.)
     
  13. Todd Hochard

    Todd Hochard Cinematographer

    Joined:
    Jan 24, 1999
    Messages:
    2,314
    Likes Received:
    0
    Well, these boxes running Windows Media 9 will likely not have been put together by a pimply-faced, technician wannabe, using parts from 18 different questionable vendors, and running 300+ pieces of software from all manner of hack coders.

    So, I'm guessing that crashing won't be an issue.

    I wonder what the picture quality will be.

    Todd
     
  14. Lewis Besze

    Lewis Besze Producer

    Joined:
    Jul 28, 1999
    Messages:
    3,134
    Likes Received:
    0
    Yeah they are put togheter from only one questionable vendor:Microsoft!
    I see the implication here for small time movie makers,but when I see that MS is involved,I'm suddenly less enthusiastic about it.
     
  15. LennyP

    LennyP Supporting Actor

    Joined:
    Jun 20, 2002
    Messages:
    587
    Likes Received:
    0
    What happened to Texas Instruments' DLP? I like it, couple of theaters in LA have it, will this be a rival digital technology then? Either way it sucks.
     
  16. Jason Seaver

    Jason Seaver Lead Actor

    Joined:
    Jun 30, 1997
    Messages:
    9,306
    Likes Received:
    0
    Different audiences. DLP is mostly being installed in mainstream theaters, and I imagine it's closer to acceptable quality than this new Microsoft system. However, it's still relatively expensive to install and maintain, whereas this system is designed for smaller venues and likely require less maintenance.
     

Share This Page