Hi all - The Good Guys just got the new SONY models in and I was able to pick up the 32HS510 for $1,199 after wheeling and dealing on a price match with goodgys.com. Picked it up yesterday, installed and configured it and it is truly awesome. I did the standard adjustments for the Red Push which still exists and probably always will with SONY tubes. I used Avia to calibrate and tweak geometry, however there was not much geometry to correct and this is why I am so happy. I am such a stickler for geometry. This set is AWESOME!!! I will recalibrate after 100 hours of normal use. This is my first HDTV so I had to buy a Progressive Scan DVD player which turned out to be the Denon DVD-900 with the de-interlacing technology. WOW!!! I put the 100% digital SW Episode II DVD in and my jaw dropped. I'm not sure that I will be able to hang with the family or go to work for a while. HEH HEH HEH... Please feel free to ask any questions as this is a new model just getting out into the stores. Call this a FAQ thread if you might. CHEERS!!!