I'm done with 2-channel upgrades for the time being so I finally bought my first HDTV. I went to my dealer and looked at a JVC D-ILA a Samsung DLP and a Sony LCD in the same room and was blown away by the picture of the JVC! I'm a audiophile not a videophile but to me the DLP had slightly reddish cast to it. The JVC had a almost CRT look to it with more accurate colors but maybe the DLP needed to be calibrated I don't know. Also the JVC had better detail to my eyes with HD and DVD than the Samsung or the Sony. It will be here in a couple of weeks and replaces the 35" Toshiba i've been using for the past 10 years. I can't wait to watch football in HD and to rewatch my favorite movies on the JVC!