I'm pretty conflicted about this announcement. While I would certainly love to add many of the films announced along with LOTR: FOTR, I get the feeling they are going to be offered exclusively through WB's Ultimate Collector's Edition label, which I detest. I hate being charged a premium for what I consider to be a bunch of useless junk (e.g. tins, reproduction lobby cards, 'toys', etc). I'd hate to see A-List catalog titles being made available only through this label, which evokes later day Laserdisc pricing in my mind.