Towergrove
Screenwriter
- Joined
- Jan 7, 2011
- Messages
- 1,150
- Real Name
- Sarah
Originally Posted by Douglas Monce
The Warner Archive was created specifically because there wasn't a large enough market go justify mass production of the films they offer. That by definition is a niche market.
Doug
One of the main reasons for the market being smaller was also because many of the shops that used to carry classic films have closed. The Borders, Circuit City, Tower Record and Virgin Records of the world have closed leaving smaller and smaller storefronts for the studios to sell their products. This doesnt mean that there is not a market for content or the content is somehow unpopular. The above mentioned stores didn't close because DVD was in decline it was because of poor management from within their upper ranks and competition from the likes of Amazon.com.
I believe the main goals for the studios over the next few years will be to try to get most of their content online for sale and rental. They are beginning to do this already with Ultraviolet. When the CFF (Common File Format) is approved for UV (hopefully announced at CES 2012) this will help as the CFF will make the files more like optical media with liner notes and extras.