I went into the article very angry based on the post here. I didn't read anything about avoiding pop-out. In fact, I was ready to slam Cameron if he indeed had said that. After all, Cameron is backing glasses-free home technology that can't do pop-out. If Cameron had actually said that Directors should avoid it, I would have cried "foul" based on the limitations of the technology he was backing. Thank Goodness this story was everything but what I was expecting.