Let me preface this by saying I was at BB and they had the demo running. The HD material looked awesome but what was freaking me out was that the sd upconverted looked great as well. They had Charlie and the chocolate factory playing and it looked VERY good, better than it did at home. Now I don't know if it was because of the player or because it was a 1080p LCD they had it on, or a cobination of both. I have a upconverting dvd player at home, but it looks nothing like this. So my question is, does the Tosh HD DVD player do a better job upconverting than say the other SD upconverting dvd players out there like my Samsung player?