Tony J Case
Senior HTF Member
- Joined
- Mar 25, 2002
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So, assuming that the budget of 144 million is accurate, it has to do roughly 430 million to just break even.
Here's what Forbes had to say: "Sony’s Ghostbusters took a tumble on its second weekend. The $144 million comedy earned $21.6m (-53%) to give it a new $86.8m ten-day cume. That’s a sharp fall for a comedy, and dreams of a 3.8-4x multiplier are now out the window. It’s about on par with Pixels and The Boss. So now it’s a question of which of those two precedents matches up. It’s still looking like a cume of $135m-$150m by the time it’s done."
Here's the Hollywood Reporter: "When factoring in marketing costs — the price tag for promoting a summer tentpole globally can be upward of $150 million — Ghostbusters may have to earn $375 million to $400 million worldwide to break even for Sony and partner Village Roadshow Pictures. That means it needs to do sizable business overseas, since it could top out in the $130 million range domestically. (Sony insiders counter that the break-even number is $300 million.)
Overseas, the jury is still out. Ghostbusters debuted in only a few major markets this weekend, earning $19.1 million, with first-place finishes in two major English-speaking markets, the U.K. ($6.1 million) and Australia ($3.7 million). Some analysts caution that comedy doesn't travel as well as other genres. And China is not allowing Ghostbusters into the country."
So yeah, if not necessarily a bomb it looks like a flop.
I'm still predicting that Sony will FantFourStic the sequel. They'll talk big about it, say that they're pleased with the result, save face by saying that it's moving forward and then two or three months from now, after the DVD has come and gone, they'll quietly never mention it again.
Here's what Forbes had to say: "Sony’s Ghostbusters took a tumble on its second weekend. The $144 million comedy earned $21.6m (-53%) to give it a new $86.8m ten-day cume. That’s a sharp fall for a comedy, and dreams of a 3.8-4x multiplier are now out the window. It’s about on par with Pixels and The Boss. So now it’s a question of which of those two precedents matches up. It’s still looking like a cume of $135m-$150m by the time it’s done."
Here's the Hollywood Reporter: "When factoring in marketing costs — the price tag for promoting a summer tentpole globally can be upward of $150 million — Ghostbusters may have to earn $375 million to $400 million worldwide to break even for Sony and partner Village Roadshow Pictures. That means it needs to do sizable business overseas, since it could top out in the $130 million range domestically. (Sony insiders counter that the break-even number is $300 million.)
Overseas, the jury is still out. Ghostbusters debuted in only a few major markets this weekend, earning $19.1 million, with first-place finishes in two major English-speaking markets, the U.K. ($6.1 million) and Australia ($3.7 million). Some analysts caution that comedy doesn't travel as well as other genres. And China is not allowing Ghostbusters into the country."
So yeah, if not necessarily a bomb it looks like a flop.
I kind of think they have to go through with it. Too much negative PR if they back out.
I'm still predicting that Sony will FantFourStic the sequel. They'll talk big about it, say that they're pleased with the result, save face by saying that it's moving forward and then two or three months from now, after the DVD has come and gone, they'll quietly never mention it again.
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