Outside the US/Canada there is a significant but small demand for R1 DVD. They are often (but by no means always) available slightly earlier than the local versions (in my case R3) but for the mass market in Asia they will never be popular because of the lack of Asian script subtitles. So why do Columbia Tristar use 'Enhanced' Regional Coding? The latest two examples are Finding Forrester and All The Pretty Horses. They won't play on most all-code machines, including those used in the US/Canada. So the more broadminded/enthusiastic DVD users in the US are disadvantaged just as much as we Asians. What's more, the VHS versions of these titles are priced up to $80 more than the DVD, for the rental market. I could buy an extra R1 DVD player for $150 to play just these discs, but I don't see how Columbia Tristar benefits from this. It seems to me they don't understand the reality of the mass markets outside Region 1, which need the R3 version for subtitles in Asia, and are shooting themselves in the foot by disadvantaging not just us Asians but maybe also the most avid supporters of DVD in the US/Canada. Is this something (like DIVX or anamorphic) that the studios need to hear about from us users? Are there users in the US who are equally disturbed by this development?