Throughout the year 2000 we were hearing cautionary statements from various studio executives that the rental-window business model for DVD was being seriously discussed. Similarly, A/V journalists were warning that some studios were poised to implement a rental-window policy for new titles on DVD sometime in 2001. Then, as 2001 wore on, we continued to hear warnings that a paradigm shift away from the day-and-date, sell-through DVD business model for new titles was almost certain. Now, here we are at the midpoint of 2002, and DVD is still completely a day-and-date, sell-through medium. Have the studios, perhaps, let the cooler heads prevail? Are they coming to see that one of the vital components to DVD-Video's astonishing success has been the reasonable pricing afforded by the day-and-date, sell-through approach to marketing new titles? This is an interesting wrinkle in the often troubled relationship between home-theater enthusiasts and the content providers. We are used to being screwed occasionally, and resent sometimes being looked at merely as a source of revenue. But I sincerely hope DVD remains completely a sell-through medium.