Confirmed - UK price drop on the XBox

Discussion in 'Gaming' started by Iain Lambert, Apr 10, 2003.

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  1. Iain Lambert

    Iain Lambert Screenwriter

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    We've lost the free JSRF/SegaGT, but as of today (or maybe tomorrow, I'm slightly confused on that) the XBox is down from £159 to £129 - MCV news here
     
  2. Jonathan White

    Jonathan White Stunt Coordinator

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    This was bound to happen.....I only bought mine a couple of weeks ago....bugger!!!
     
  3. paul h

    paul h Supporting Actor

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    Reaction to the Gamecube sales spiking i suspect tho that was only caused by Argos and Dixons selling em off. Works out pretty much the same deal anyway as previously for £159 you got it bundled with the JSRF/SegaGT games.
     
  4. Masood Ali

    Masood Ali Supporting Actor

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    This article explains the motivation for the price cut.

    Excerpts:

    Microsoft Corp. on Thursday slashed the price of its Xbox video game console by 20 percent in Europe as analysts warned that the company was in danger of missing its shipment target for the fiscal year.

    Microsoft and Nintendo have been battling neck and neck for the No. 2 position across Europe, a fast-growing market. Analysts said Microsoft's decision to cut the price of the Xbox in Europe underscored the competitive pressures facing both game box makers...

    But Wedbush Morgan analyst Michael Pachter told Reuters on Thursday that based on his calculations of sales and estimates of retail inventory, Microsoft will end up shipping about 7.6 million Xbox units by the end of June, short of the company's 9 million-unit forecast. "I'd say even with Microsoft fudge numbers you can get to 8 million. You can't get to 9 million. You just can't get there," Pachter said. "The question one has to ask is: are they more interested in making money or are they more interested in saving face? With any rational company, one should assume they're interested in making money. With Microsoft, I'm not sure."
     
  5. Allen_Appel

    Allen_Appel Second Unit

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    Why is this thread not getting the same "desperation tactics" posts that the Nintendo thread is?
     
  6. Masood Ali

    Masood Ali Supporting Actor

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  7. BrianB

    BrianB Producer

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    Because outside of our European members, noone gives too hoots about Europe? :-/
     

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