I have a question concerning the color temp. setting on TVs. I have a Sony Vega KV-32FS12 and it has three settings for color temp. to choose from: cool, neutral and warm. I've been doing some reading and the correct setting (to my understanding) should be on warm. I've had the TV for almost 2 years and it has been on cool ever since I bought it. I switch the setting to warm and I'm having a hard time adjusting. Movies look good but video games look horrible and so does cable TV. What I'm looking for is an in depth explanation to why the color temp. should be set on warm. When I had it on cool whites look white with a hint of blue, but on warm the whites look reddish or off-white. Is it something I should give my eyes more time to get use to? What sucks is watching the TVs at work and at friends houses and then coming home to my tv which has a reddish overtone compared to there TVs. Any information would help. I've only had it on the warm setting for 3 days. Thanks PS. Why can't they make a TV that delivers the picture the way it was suppose to be, Never The Same Color (NTSC) sucks!!!