Hi All! This is my second thread on this wonderful forum. I got your help choosing my audio system, now it's TV time! From my web search on specs and reviews, I had narrowed it down to three Panasonic 55" plasmas: the VT50, the GT50 and ST50. I went to Best Buy because I wanted to see them side by side and decide whether the difference was worth the price premium. When I entered the HT section (or "Magnolia", how they call it), I was shocked. I really did not like any of the three. Images on the VT look washed up and pale. When you drive a car on a sunny day and your windshield is dirty, you see everything kind of "veiled"? That's what the VT looked like. And it is the top end model! The Panasonic LED WT model looked a lot more crisp. Skin tones were richer, blacks were deeper, etc... (I know that the lab measurements say something else...) The Samsung plasmas (there was a 64" one, the 7000 series) looked even better, a lot more life-like, vivid colors, deep blacks. The thing is: can I trust impressions on "out of the box" TVs in a showroom? They were probably not color calibrated... Everyone seems to rave about Panasonic plasmas and the lab measurements from HT mag are at reference levels. Can it be that the parameters are just poorly adjusted out of the box? I asked for the remote controls, but the guy said it was not possible to play with the settings. Should I buy what I like or blindly trust expert reviews and lab measurements? Thanks everyone!