This is one of those policies of yours, which I have never understood. What's the total number of DVD releases this has affected? It's got to be less than 20. The only reason I can think of is that you don't want to offend advertisers, which I guess makes sense given you get a lot of advertising from Amazon, and the exclusivity policy doesn't seem to apply to Amazon. Still, given that most exclusives show up at Amazon from third party sellers, I'm not sure that they would care.