I have permanent burn in on my lg plasma of the wwe and sky sports logo. Leaving screen washes on for days does not remove the logos. I read doing a 100 hour screen wash can fix this but is there a down side? I watched the wwe for a long amounts of time but had a screen saver always going on when i wasn't watching the tv but that wasn't good enough I guess. Can the tv be permantely damged by leaving a pure white image on for really long amount of time?? I would love it so much if the burn in would go away by doing this but not if it won't work and is going to damage the tv. http://www.avforums.com/threads/panasonic-vt20-horrible-screen-burn.1466117/#post-14768721 I read about the 100 hour pure white image solution on the first page of this thread. I know screen washes are not going to fix the issue.