I think most of this is talking at each other without a lot of real thinking about it. I assume that there will always be digital download media, purchase and rental. And as a rental media, digital is the clear favorite and should be. I don't think that detracts from pointing out that purchasing a title in HD via digital distribution is a very bad value. Any more then saying it's cheaper to buy a book at Barnes and Noble over Borders, etc. Competition works that way.Originally Posted by Sam Posten
We're saying the same thing bud. Bluray drive sales are great and all but they are only a part of the picture on how many people are actively buying and renting these films. Lets put it this way, digital rentals are big enough that Amazon wants into the crowded market already by bundling it in with Prime, and that HAS to be going to hurt their media sales, no?
I think the only thing about this that gets most of us - and you've expressed this as well, Sam, is that nothing can really change the fact Apple won't do Bluray. If they do Blu now, it would be a total shock. And because of that decision, consumers who buy apple are less a choice that tons of other people have. It also means that those who have always used apple as a production means for basic video production work find that it isn't nearly as attractive if they can't create and test their product on a single machine.
Those things really don't have much to do with iTunes outside of the fact iTunes exist. Those things just have to do with options available (or in this case, not available) to the consumer, which is annoying.