According to the article, BB will still be renting HD DVDs online and at the 250 stores where it originally tested marketed in-store HD optical media rentals. Given that, I don't think they're going to be missing much in the way of the 30% of in-store HD DVD rentals at there other 1450 stores, since, I would assume, the majority of HD optical media rentals have been done online up until this point. For BB, this boils down to shelf space, and I cannot blame them for their decision. I also think that this may trigger a sort of side-choosing, domino effect. It will be interesting to see how it plays out. Adam, I'm right there with you. I think player prices have come down enough on both sides, or at least they will have by Q4 that this format war has personally outlived its usefulness for me. I'm anxious to get back to focusing on the movies instead of the formats.