Now if you keep the movie longer than 7 days they charge you the retail price for the movie, (same as before), except they don't count the rental fee you paid towards that. EXAMPLE: $21.99 movie, $4.49 Rental Fee. Used to be if you kept it then the charge after 7 days was $17.50. Now it would be an additional $21.99, so the title would cost you $26.48. Also, if you return it within 30 days from when you rented it used to be completely credited, now they still leave you with a $1.25 restocking fee. Pretty lame considering they'll just put it on the shelf for rental once again. It was already open when you rented it.