Blackberry Z10 Crashes and Burns

Discussion in 'Mobile Phones / Entertainment' started by mattCR, Mar 26, 2013.

  1. mattCR

    mattCR Executive Producer
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    http://www.businessinsider.com/the-new-blackberrys-launch-has-been-a-disaster-2013-3
    Turns out the sales are so minimal they can't move 10 or more in a store. OUCH.
     
  2. Hanson

    Hanson Producer

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    They should have followed the Nokia strategy of stocking 5 per store and declaring it a "sell out".

    The lessons here are simple:

    1) You have to launch on as many carriers simultaneously as you can. This is the key to Samsung's success in the US.
    2) AT&T exclusivity is the kiss of death. Most people who walk into an AT&T store walk out with an iPhone. If they're getting something else, it's the S3.

    Too bad -- I thought BB was going to solidify their number three status with the Z10. But in retrospect, the number one reason people still keep their BBs is the physical keyboard. Launching a touch screen model with an entirely new UI isn't going to engender customer loyalty. If you're going to do that, why not get an iPhone or Android? Most of the BB die hards I know are waiting for the keyboard model.
     

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