Avia Pro $400

Discussion in 'DVD' started by Rob TT, Jul 18, 2003.

  1. Rob TT

    Rob TT Stunt Coordinator

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    got this e-mail today:

    As most of you are aware, the release date for AVIA Pro has been
    postponed
    until fall to ensure the suite includes the most extensive and advanced
    calibration tools available on the market.

    We apologize for the delay, but these advancements will be worth the
    wait!
    The development team has made significant improvements to several video
    test
    patterns in the past months. In the mean time, we encourage you to read
    the
    following description of details and features that AVIA Pro will offer.

    Regards,

    The Ovation Team

    ************************************************** **************************
    About AVIA Pro

    AVIA Professional (AVIA Pro) is a multi-disc calibration, set-up and
    test
    suite from Ovation. It is the most technologically advanced solution
    available for use in the professional and home theater environments.
    The
    suite consists of seven DVDs and a user manual designed to be an
    all-inclusive product for the calibration of video and audio systems.

    AVIA Pro includes state-of-the-art audio and video test signals
    developed by
    Ovation, Consumer Electronics Association (CEA) industry standards, and
    other materials from SMPTE, RPG and Genesis Microchip. The user manual
    provides necessary instructions for the use of each disc.

    The AVIA Pro video test disc, by Ovation, contains more than 1,000 new
    test
    signals with approximately 3,000 variations, providing the video or
    home-theater professional unprecedented flexibility and new
    capabilities.

    AVIA Pro not only improves "traditional" signals, but also permits
    functions
    never before possible. The variation of patterns available allows
    users to
    select the one best suited for the job, resulting in a customized test
    pattern generator for each project. Special emphasis during product
    development was placed on testing and adjusting wide-screen technology,
    and
    newer video and fixed panel display technologies such as LCD, DLP,
    LCOS,
    SXRD and Plasma.

    AVIA Pro's audio test disc, also provided by Ovation, includes sound
    tones
    for Dolby, DTS and surround sound up to 7.1. SACD test tones also may
    be
    included.

    CEA has provided the information necessary for manufacturers to meet
    the
    Standard Method of Measurement for DVD-Video Players (Standard
    EIA/CEA-896).
    This standard was developed based on NTSC specifications and created to
    make
    it easier to compare the functionality of DVD-Video players. The CEA
    disc
    contains a suite of test signals designed to gauge and evaluate the
    performance of DVD-Video players. Specifically, the standard defines
    test
    signals and test procedures for measuring different aspects of
    brightness
    and color, while helping to measure signal and audio-related
    characteristics.

    The SMPTE portion of AVIA Pro specifically monitors equipment errors in
    the
    motion imaging industry, focusing on tests patterns for color and
    motion.

    RPG has developed two computer programs titled Room Optimizer and Room
    Sizer. This software is an automated process designed to take full
    advantage
    of listener and equipment placement as well as take into consideration
    the
    specific room dimensions for the Critical Listening Room environment.
    Details include a new methodology for determining the room size for the
    small critical listening spaces to achieve the flattest possible
    frequency
    response. Also, RPG provides information for minimizing acoustical
    distortion in project studios. This includes details relevant to
    acoustical
    issues facing design of such studios, suggestions about addressing
    these
    problems and the real-world limitations of these suggestions.

    The information provided by Genesis as part of AVIA Pro includes
    various
    test patterns to optimize microchip technology and help achieve
    life-like,
    visibly better images.

    The cost of AVIA Pro is $400 and will be available through direct
    sales.


    Ovation
    100 Front Street
    Suite 400
    Marietta, OH 45750
    740-373-6212 (T)
    740-373-6331 (F)
     
  2. Lew Crippen

    Lew Crippen Executive Producer

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    It really sounds great, but I can have an ISF calibration of my display for less than $400.

    In this case ‘pro’ must really mean ‘pro’.
     
  3. Daniel Becker

    Daniel Becker Second Unit

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    Yeah, thats certainly not what you would call a "consumer friendly" price point. I hope they release some sort of mass market version that costs $50 or less. At $400 they're going to see some very low sales numbers.




    Dan.B
     
  4. Vince Maskeeper

    Vince Maskeeper Lead Actor

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    From the beginning they've said this was not a consumer product- rather a calibration test toolf or professional and installers. I think they should ahve ditched the AVIA name and gone with something different for the professional product- but that's just me.

    -Vince
     
  5. Michael TLV

    Michael TLV THX Video Instructor/Calibrator

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    Location:
    Calgary, Alberta
    Real Name:
    Michael Chen
    Greetings

    The products for the enthusiast are the current AVIA and Sound & Vision disc.

    DVE is expected to cost ? $25...

    It isn't intended for the consumer market, I think that is the point for the pricing.

    Same reason why colour analyzers cost $1500 to over 10K.

    Regards
     
  6. David Preston

    David Preston Supporting Actor

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    When I saw AVIA pro postponed I thought I'll just wait and get that one but when I saw the price I said I'll just buy the current one. I have been putting it off for a while. I finally think it's time.
     

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