We just bought our Mom the Sony KDL-40V4100 LCD for Christmas. I was amazed at the quality of the black levels despite the fact that I had heard LCDs don't produce very good blacks. There was a defect in the set -- a permanent white "cloud" in the center of the screen that showed up as soon as you turned the display on or switched inputs (whenever the screen goes black). From what I am reading, this is a defect that is caused in shipping from the styrofoam or any other object pressing against the screen. In any event, as much as I was pressed to switch to a Panny "Plasma" I opted instead to go with another Sony "V" series LCD, this time switching up to a 46" display (instead of the 40). In any event.... Any "V" series owners in this forum who care to comment on their displays?