Despite all of the talk about how it's all about Adobe and Ad store, that maybe a part of it.. but it's a relatively small part, actually. http://online.wsj.com/article/SB10001424052748703612804575222553091495816.html The real hitch here is that Apple may be preventing people from collecting data... but they intend to do that themselves for advertising networks. Initial ad-buys on the iAd network range up to $10M for an initial ad blast to be amongst the first to use the privilege. The concern is that iAd, and Google's service may be locking out their ecosystems to anyone else from advertising. Not a big thing, except for asking a teleco to engage in the cell through space on a regulated bandwidth.