I was browsing this section early this morning and noticed in several threads there were posts about Amazon lowering prices on upcoming BD releases to match the BB sale. In particular I noticed that Star Trek TOS S3 had dropped. As I had not yet pre-ordered that one, I popped over to Amazon to grab it. Put Inglourious Basterds in the cart as well since it's coming out the same day. The total for the two came to $76.98. When I went to checkout, I was surprised to see a "Promotion Applied" discount of $7.70 was applied, bringing my total to $69.28. Now, I'm not one to argue with a bonus 10% off, so I quickly placed the order. On a hunch, I started checking other items. Every Blu-Ray I put in my cart automatically got a 10% discount (SD DVDs did not get a discount). Needless to say, over the last half-hour I have re-submitted all of my pre-orders at Amazon involving Blu-Rays. I got the extra 10% off on every single title. One particularly good deal is the $10 off when you buy Monsters Inc and Up together. With the lowered prices, the $10 off, and the 10% on top of that, it comes to a grand total of $34.08 for both of these Pixar 4-disc sets!! I haven't seen anything here about an extra 10% off on BDs at Amazon. There's nothing on the site I can find about this, nor have I received anything in e-mail from Amazon. I just wanted to give a heads-up here. I'm curious to see if everyone is getting this discount. Maybe it's some promo that will be announced later today (I did my shopping in the wee hours of the morning). Anybody else see this??