Great little article posted in Home Media Retail Magazine concerning Fox and Blu-Ray. I have a lot of respect for Michael Dunn. He's a real nice guy and I'm certain he is doing whatever is needed to tout Blu-Ray, the format his studio has invested themselves in. ...and while I'm not saying he is wrong about comments he has made, I am just at odds at how he can substantiate this: As much as I want Fox to enjoy a profitable launch, I'm very much at odds about the comments concerning how successful the Blu-Ray launch is going to be. Players are now twice as expensive as HD-DVD. There are far more HD-DVD players being bought right now than Blu-Ray. As long as hardware prices remain at $1k, that isn't going to change. Sure, the early adopters will buy the players -- but HD-DVD players are already appealing to a wider market just because of price. HTF members are buying far more HD-DVD players than Blu-ray. Even people I work with (who certainly are not early adopters) are coming to me and asking questions about buying their first HD-DVD player simply because it is affordable. Now, where I totally agree with Mr. Dunn is the fact that gaming consoles with Blu-Ray are going to significantly help the format. Based on that assumption, I think there are strong numbers to be considered. I hope Mr. Dunn is right. I do hope that Blu-Ray is everything he touts it to be. There's no winning this format war as far as I am concerned, so I might as well wish both the best of luck! ...and of course, it's still far too early to declare a winner in this war!