2012 Box Office (1 Viewer)

[Zack Gibbs]

That is a nice opening for Prometheus all around.
My first thought though was;
This bodes well for an R-rated Die Hard 5. Now its only hurdles will be the rest of the movie.

 

[TravisR]

That is a nice opening for Prometheus all around.
My first thought though was;
This bodes well for an R-rated Die Hard 5. Now its only hurdles will be the rest of the movie.

Yeah, I'm hoping that Prometheus does well enough that Hollywood will make some more big budget movies for adults rather than making everything PG-13.

 

[Tino]

Weekend Estimates courtesy box office guru:
# Title Jun 8 - 10 Jun 1 - 3 % Chg. Theaters Weeks AVG Cumulative Distributor
1 Madagascar 3: Europe's Most Wanted $ 60,350,000 4,258 1 $ 14,173 $ 60,350,000 Paramount
2 Prometheus 50,000,000 3,396 1 14,723 50,000,000 Fox
3 Snow White and the Huntsman 23,021,000 56,217,700 -59.1 3,777 2 6,095 98,500,000 Universal
4 Men in Black 3 13,500,000 28,075,210 -51.9 3,792 3 3,560 135,505,000 Sony
5 The Avengers 10,809,000 20,486,418 -47.2 3,129 6 3,454 571,860,000 Disney
6 The Best Exotic Marigold Hotel 3,235,000 4,483,083 -27.8 1,298 6 2,492 31,009,000 Fox Searchlight
7 Battleship 2,286,000 5,092,295 -55.1 1,954 4 1,170 59,800,000 Universal
8 What to Expect When You're Expecting 2,710,000 4,408,741 -38.5 2,087 4 1,299 35,745,000 Lionsgate
9 The Dictator 2,150,000 4,702,004 -54.3 1,651 4 1,302 55,189,000 Paramount
10 Moonrise Kingdom 1,579,000 876,881 80.1 96 3 16,448 3,750,000 Focus

 

[Adam Lenhardt]

The Avengers on Monday became the third film in history to cross $600 million at the domestic box office

 

[DavidJ]

Does anyone know what kind of business Abraham Lincoln Vampire Hunter was expected to do? It took in $16.3 million over the weekend.

 

[TravisR]

Does anyone know what kind of business Abraham Lincoln Vampire Hunter was expected to do? It took in $16.3 million over the weekend.

Copying and pasting from Box Office Mojo:

Distributor 20th Century Fox is expecting between $15 and $16 million this weekend.

http://boxofficemojo.com/news/?id=3467&p=.htm
They hit their mark but the movie cost $69 million (as per Box Office Mojo again) without all the marketing costs, etc. so I'm guessing they'll be losing money on it.

 

[Colin Jacobson]

Originally Posted by Adam Lenhardt /t/319701/2012-box-office/90#post_3942495
The Avengers on Monday became the third film in history to cross $600 million at the domestic box office

Absolutely amazing. I never would've predicted that - I figured it'd do somewhere in the 300s, tops. Given that most successful of the films from the characters involved made $318 million, it's kinda stunning that this one grossed almost TWICE that amount!

 

[DavidJ]

Thanks Travis.

 

[Adam Lenhardt]

Weekend Estimates: The Dark Knight to open with $162 million weekend
That would be the third best opening weekend in history, trailing The Avengers and Harry Potter and the Deathly Hallows: Part 2, and the best opening weekend for a non-3D picture. It does however fall far short of the $190 million estimates going into the weekend.

 

[Chris Farmer]

I can only imagine that the catastrophe in Denver put a significant damper on things.

 

[mattCR]

HUGE plummet for TDR.. 76% drop

1. The Dark Knight Rises (Legendary/Warner Bros) Week 2 [4,404 Runs] PG13 Friday $18.0M (-76%), Weekend $55.0M, Cume $278.0M
2. Step Up Revolution 3D (Summit/Lionsgate) NEW [2,567 Runs) PG13 Friday $5.0M, Weekend $12.0M
3. The Watch (Fox) NEW 3,168 Runs) R Friday $4.5M, Weekend $14.0M
4. Ice Age 4 3D (Fox) Week 3 [3,869 Runs) PG Friday $4.1M, Weekend $12.8M, Cume $114.0M
5. Ted (Universal) Week 5 [3,129 Runs) R Friday $2.1M, Weekend $6.4M, Cume $192.5M
6. The Amazing Spider-Man 3D (Col/Sony) Week 4 [3,160 Run] Friday $1.8M, Weekend $6.2M, Cume $241.1M
7. Brave 3D (Pixar/Disney) Week 6 [2,551 Runs] PG Friday $1.2M, Weekend $3.7M, Cume $216.7M
8. Magic Mike (Warner Bros) Week 5 [2,075 Runs] R Friday $800K, Weekend $2.2M, Cume $107.2M
9. Savages (Universal) Week 4 [1,414 Runs] R Friday $480K, Weekend $1.5M, Cume $43.6M
10. Madea’s Witness Protection (TPerry/Lionsgate) Week 5 [1,111 Runs] PG13 Friday $400K, Weekend $1.2M, Cume $62.6M

Step Up Revolution and The Watch opened very weakly. Ted will crack $200M, which is a hell of a figure for it.

 

[TravisR]

HUGE plummet for TDR.. 76% drop

What were the expectations for it this weekend? For a movie that is in its second weekend and tainted by the actions of some maniac, $55 million doesn't seem that bad to me (especially when the combined total of the other 9 movies in the top 10 is $57 million).

 

[mattCR]

Travis:
The Dark Knight took a -53% drop. Avengers had a -50% drop. Hunger Games had a 58% drop.
The general rule on a HUGE hit is that a drop of less then 60% is OK, 66% drop is not so good, but any drop over 66% is considered huge. The closer you are to a 50% drop, the better.. but it's a real rarity that happens (that's why people went nuts when Avengers did that)

But 76% is not good. With this kind of drop, the debate over where it will fall in the years grosses is pretty well determined, it will have almost no chance to catch "Hunger Games" ($406M domestic) or Avengers ($615M)

 

[TravisR]

The general rule on a HUGE hit is that a drop of less then 60% is OK, 66% drop is not so good, but any drop over 66% is considered huge.  The closer you are to a 50% drop, the better.. but it's a real rarity that happens (that's why people went nuts when Avengers did that)
But 76% is not good.  With this kind of drop, the debate over where it will fall in the years grosses is pretty well determined, it will have almost no chance to catch "Hunger Games" ($406M domestic) or Avengers ($615M)

Thanks for the info. Obviously, the shooting is a big reason why it's lagging behind. Not that everyone is scared to go to theaters but that horrible event has taken away alot of enthusiasm that people had for the movie.
More of a comment or a rhetorical question but did anyone seriously think that lightning would be caught in a bottle two times and The Dark Knight Rises would make more than The Dark Knight and also overtake The Avengers?

 

[Michael Elliott]

People are saying the shooting is the reason but perhaps the fact that there wasn't a major Hollywood death of a star BEFORE the film is what makes the numbers look less impressive. The Ledger death for TDK was major publicity because people wanted to see his "last" (which it wasn't) performance or the "maniac performance" that drove him over the edge. I'm sure the shooting is keeping people away from the movie but those "outsiders" who weren't interested in the series went to TDK because of the death. Those same outsiders might just not feel comfortable going to this one for the shooting or perhaps they're just not interested or perhaps they're tired of superhero movies this summer.

 

[TravisR]

People are saying the shooting is the reason but perhaps the fact that there wasn't a major Hollywood death of a star...

That's the biggest reason why I thought it would be impossible for The Dark Knight Rises to ever come close to the numbers that The Dark Knight pulled in.

 

[Sean Bryan]

I've personally heard several people say they weren't going (or weren't going anytime soon) because of the Colorado theater massacre.
I don't agree with letting fear of a repeat of an isolated event keep you from living your life as you planned, but surely there are a number of people who are just too unsettled by what happened to go see the movie.
Just how much in box office dollars that amounts to, who can say for sure? But wasn't the estimate for the opening weekend predicted to be about $190M before this happened? So a reasonable guess would be the tragedy resulted in about a 15% hit for opening weekend.

 

[Edwin-S]

Thanks for the info. Obviously, the shooting is a big reason why it's lagging behind. Not that everyone is scared to go to theaters but that horrible event has taken away alot of enthusiasm that people had for the movie.
More of a comment or a rhetorical question but did anyone seriously think that lightning would be caught in a bottle two times and The Dark Knight Rises would make more than The Dark Knight and also overtake The Avengers?

Maybe it is just not good enough to warrant repeat views for the majority of the audience. Most movies make a lot of their money on repeat business from fans or people who were impressed by the film enough to want to see it again.

 

[TravisR]

Maybe it is just not good enough to warrant repeat views for the majority of the audience. Most movies make a lot of their money on repeat business from fans or people who were impressed by the film enough to want to see it again.

The feedback I've seen has been pretty positive (even on the hate tank known as the internet) and it's only been out for 8 days so I don't think repeat business- outside of major fans- is really that big of a factor yet. For the record, I didn't really like Batman Begins or The Dark Knight so I'm not some hardcore fan bent on inventing any excuse on why 'my' movie isn't doing as well as expected. I'm just pointing out the obvious reason why it's taken a dip.

 

[mattCR]

I think competition with the Olympics is a bigger factor then the shooting (IMHO)