Mark Zimmer
Senior HTF Member
- Joined
- Jun 30, 1997
- Messages
- 4,318
A lot of these cross-promotion things don't make much sense to me---the classic Universal horrors and Van Helsing, for instance. But the King Kong one does; Universal is going to spend a bundle on advertising King Kong. Why should Warner spend its own money raising awareness of the King Kong name and allow Uni to piggyback on it. Better to let Universal spend the money and ride along on that---while fans of the original will buy it regardless there will be some who've never seen it who a) will be made curious by Universal's hype machine and b) that faction that says about the remake, That sucked, was the original a better movie? It's win-win for Warner.