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True, more DRM is not the solution. Neither is abandoning all DRM, or making meaner DRM, or kinder, gentler DRM, or distributing all content as plain files (with or without EULAs or a Creative Commons License), or draconian legislation, or gestapo enforcement, or abandonment of copyright, or...

True, Ultraviolet isn't ownership, although the original idea was a lot closer to ownership that the eventual result. Actually, I have only ever heard of one real ownership model, the proposed IEEE P1817 Standard for Consumer-ownable Digital Personal Property. If it ever gets completed, it will...